Personal Project 2024
Localfindr
Overview
Localfindr was a personal project I worked on in 2024. After getting married, I felt like there should be a better way to find vendors for your wedding. I worked to build a marketplace aimed to provide a platform that gave you all the options.
Branding
For Localfindr, I wanted to create a comforting, on-trend look for brides planning their weddings. I chose soft, muted tones like blush pink, sage green, warm red, and cream, paired with clean sans-serif fonts while avoiding harsh contrasts like black and white to keep the overall feel gentle and romantic.
Marketing
Our main marketing strategy was through Instagram and fliers. I had fun designing business cards and numerous social media posts promoting the platform.
