Personal Project 2025
Branding to convey security
Overview
Foilent was a quick hack-a-thon project worked on for my application to the Sandbox program. In addition to some quick branding I focused on market research and product development. The vision of Foilent aimed to lower scam insurance by providing a risk profile based on fake phishing attempts. It also filled the gap of educating against personal scam attacks to help lower risk profile.
Branding
For Foilent, I wanted to create a brand identity that feels both secure and sophisticated. Because it was centered around scam security this trustworthiness was important. I chose blue and yellow for their strong sense of trust and reliability to visually reflect the company's core values.
UI / UX
To quickly communicate the idea behind Foilent while still in the ideation phase, I made these mockups to show the flow of how the app would work. It was fun to experiment with the user flow and clearly explain functionality while still maintaining a simple interface.
